Helping ambitious business owners grow even smarter
Helping Businesses Scale with Smarter Sales, Marketing & Growth Strategies
Practical consulting support for business owners who want to improve sales performance, strengthen marketing leadership, and unlock commercial revenue growth.
Caroline Macleod
Owner, NAB Marketing
Business Growth Consulting
Business Growth Consulting That Delivers Results
Whether you’re struggling to scale your business, facing stalled revenue, or need clarity on sales and marketing direction, I provide hands-on consulting to help you grow. My approach combines business scaling strategies, sales process improvement, and marketing leadership support to give you a clear roadmap for success.
Additionally as a Certified HubSpot specialist , I also help businesses unlock the full potential of their CRM — streamlining sales, marketing, and customer engagement to drive measurable growth.
Sales Strategy & Performance
Fix Sales Issues and Improve Performance
Many businesses lose opportunities because their sales strategy isn’t aligned with customer needs. I help you design a tailored sales enablement strategy, optimise your sales process, and equip your team to close more deals with confidence. From small business sales consulting to enterprise-level strategy, I’ll help you drive consistent revenue growth.
Marketing Leadership & Transformation
Strong Marketing Leadership Without the Overhead
Not every business needs a full-time marketing director. That’s why I provide fractional CMO services, commercial and marketing transformation consulting to give you expert guidance at the right level and cost. I align your sales and marketing strategy so your investment generates measurable results.
(HubSpot Certified)
Marketing and Business Development
Hands on digital transformation of marketing, profitability strategy and business development processes to improve performance and expand brand reach.
Flexible, Cost-Effective Sales Leadership Support
Streamline your sales approaches and lead generation activity, training and consulting to increase efficiency. Use proven strategies to boost your sales performance.
Trusted Advisor for Business Owners
Expert business development, financial modelling and strategic guidance for growth strategy and more sustainable, efficient commercial operations. (HubSpot CRM management available).
Why Work With Me
A Strategic Growth Advisor Who Understands Business.
Proven Success in Partnering with Leading Brands in Healthcare, Technology,
Charity, Leisure & Tourism, and Professional Services
Testimonials
Duane Lacey, MD. The Healthcare Partnership
Caroline has provided excellent content marketing advice and some tactical support in the past for The Healthcare Partnership and Sales Accelerant, which proved to be very effective. Caroline has always been very efficient, professional and nothing is ever too much trouble.
Jasan Mann. Head of Growth Captur
Caroline is one of the most hard working, dedicated and talented individuals I have been lucky enough to come across in my career.
Lloyd Hunt. Hunt Visuals
Working with Caroline has been amazing. She has been critical for a lot of our business growth in 2024. We have also combined skills on multiple marketing campaigns that she was over seeing and it couldn't have been easier from a professional and communications standpoint. 100% highly recommend.
Victoria Purcell. The CAY College CIC
Caroline carefully listened to where we were with our CIC and crafted support around our future developments. She inspired us to create our own solutions too which is a very rare quality.
Lesley-Anne Lloyd, Owner Amber Independance
I cannot recommend Caroline enough, she is approachable and effective. You give her a brief, discuss, review and she then delivers effective solutions for you to take forward.
Peter Grimshaw, Care to Connect
Caroline created a tailored course to meet our needs, including classroom assessments and follow-up coaching. The team found the training greatly improved their efficiency and effectiveness.
Steve Eyre, Chief Technology Officer
I saw first-hand how Caroline built the foundations of a sales and marketing revenue engine for a healthtech start-up, blending outstanding commercial acumen with a deep understanding of how technology underpins the processes needed to scale.
Alex Tana, The Isle of Wight University for Free Time
Caroline is an amazing marketer! She has helped and still helping our charity to drum up support, find new members and the results are so far amazing. I can highly recommend her.
Ready to Scale Your Business?
Let’s discuss how I can help you achieve growth. From sales and marketing alignment to commercial revenue growth strategies, I’ll guide you through the steps needed to scale with confidence.
Sales & Marketing Strategy
Market Expansion
Revenue Growth & Retention
Campaign Execution & Lead Nurture
Proven Business Development Leadership Expertise
With over a decade of experience working with startups, SMEs, and global brands, I know how to scale companies sustainably. My focus is simple: helping business owners achieve commercial growth while building processes that last.
Latest Marketing & Sales Insights
Healthcare and Technology Marketing
Looking for a Fractional CMO?
Benefit from 15 years extensive NHS, technology and healthcare sectors experience - selling into both the NHS and private sector. Don't settle for generic marketing—choose a specialist who knows this industry inside out.
Get started from only £365 per month
Contact Me Today
Please get in touch to learn more about how I can help your business improve and grow.
Contact us
What is NAB?
The NAB Tower is a vital maritime navigation aid and lighthouse near the Isle of Wight, with its crucial role in guiding ships safely through busy waters. NAB is powerful metaphor for my sales, marketing and RevOps consulting services, helping businesses navigate complex market landscapes and find their path to success.
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